Why Every Cookie Decorator Should Create Standalone Cookie Packs

If you're a home based baker, chances are most of your work revolves around custom cookie orders. A client reaches out with a theme, you go back and forth over colours, packaging, designs, and then you spend hours creating something unique just for them. You're AMAZING!

Australian Native Platter Box Bundle

But what if I told you there's another way to boost your income, streamline your workload, and actually enjoy more creative freedom?

That's where standalone cookie packs come in.

Instead of waiting for custom enquiries, these are pre designed cookie packs that you create on your own terms, ready to sell for quick turn around orders and they can be fully customisable by swapping out one simple cookie stamp.

"They can be a game changer for your cookie business."

They can even increase your client base because you will always have something to offer. No more turning away those last minute orders with a flat out no. You can now offer an alternative which may mean you still end up with a sale.

Standalone Cookie Packs are the gamechanger you've been looking for

#1 - You're in control of the design

With standalone cookie packs, you choose the theme, colours, and decorating style. No endless back and forth with clients, no trying to interpret Pinterest boards. You get to design what inspires you.

#2 - Easier, faster decorating

Because you've chosen the design and the tools, you can plan smartly. Reuse cutters and stamps you already have, stick to palettes that work well, and streamline your decorating process to save time.

"Endless client back and forth doesn't make your cookies more valuable-it just makes them take longer."

Banksia Hookeriana cookie stamp and cutter

Waratah Fondant texture plate

Native Australian Cookie Stamps and cutters

#3 - Tailorable for any occasion

Birthdays, teacher gifts, baby showers, thank-you's, a thoughtful, beautifully presented cookie pack can fit almost any event. Swap out a colour or a tag and suddenly the same set works for multiple occassions.

#4 - No packaging headaches

Standardised packs mean standard packaging, ingredients, and presentation. You don't have to source something different every time a client asks for a new idea. Just like Bridget from @crumbswithlove has showcased with our Ambassador's Edit Collection.

"Not every cookie needs to be custom".

#5 - Prep ahead of time

Make your cookie shapes in bulk, freeze them, and decorate when the orders come in. This reduces stress, gives you a quick turnaround option, and makes your baking week more predictable.

#6 - Simple, sellable sets

Straight edged designs (like in a platter box) are quick to tidy up with a micro plane and present beautifully. Plus when your sets are consistent your client knows exactly what they are getting and that builds trust.

"If every order feels like starting from scratch, you're working harder than you need to."

Native Bouquet Cookie Stamp & Cutter set

Native Bouquet Cookie Stamp & Cutter set

Happy Mothers day cookie stamp

#7 - Save money (and time)

No need to buy that obscure stamp and cutter a client insists upon. By working with tools you already own, you're not constantly ordering new equipment or waiting for deliveries.

#8 - Boost your revenue

Having ready to go packs allows you to say "Yes" to last minute orders, capture impulse buys, and generate income outside of your custom bookings. It's a way to maximise the skills you already have without doubling your workload.

"Sometimes your best sellers are the ones you decide to make."

#9 - Your client's only know what they know

Sometimes the hardest part of creating something fabulous is trying to imagine your client's vision. There's always room for misunderstanding or misinterpretation and there is so much work in ensuring your stars are aligned before a set gets created.

Imagine having your own "look book" of pre designed cookie sets for any occasion to guide your clients towards a stylish, beautifully crafted standalone cookie pack.

"Custom orders build your portfolio-standalone cookie packs build your profit".

Final Thoughts

Custom orders will always have their place, but introducing standalone cookie packs into your business can help you strike the balance between creativity, efficiency, and profitability.

You get to design cookies that light you up, and your clients get a beautiful, ready made option they'll love.

So why not give it a try? Pick a theme, pull out your favourite stamps, cutters and textures, create a pack that reflects your style.

You might be surprised how quickly they become one of your best selling offers.